WHATSAPP BUSINESS GUIDE

Understand the official WhatsApp Business Platform.

Use this guide to distinguish the WhatsApp app from the official business platform and plan a responsible customer operation.

What you can operate

Business account and number

Connect an eligible WhatsApp Business account and the numbers intended for the operation.

Customer consent

Document the lawful basis and customer expectations before starting business messages.

Message templates

Use Meta-approved templates when the platform requires a business-initiated message.

Conversation workflows

Continue replies through automation, Sofia Sales AI or a human team.

Platform charges

Keep Meta WhatsApp charges separate from the Sofia Sales Chat subscription.

Quality and policy

Monitor the operation and follow current Meta platform rules and account quality requirements.

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